It is crucial that the message is passed through the simplest words possible. Keep it simple- most successful TV commercials are delivered 1 or 2 simple messages.

For an effective ad, do not use more than 90 words in 1 min. Max 90 words in 1 min - most advertisers create confusion by using lots of words. Watch in silent mode - make sure the advertisement delivers the message in silent mode, otherwise it does not work as you wish. Say and show - no need to say if you don’t want to show it. So go big and bold! Lesson #3: Create an Effective TV Adįocus on the quality - if you do not use interesting and stylish video footages then people will not remember what you say. The bigger the better - larger the font, the more time a driver has to read and understand your message at a distance. Use 3 and fewer elements - make sure that every single element of the billboard is responsible for a respective part of that message The white and clean background is attractive - make sure any text in your design is printed in a clean to ensure the best readability. Remember one single rule, original/creative image should be followed by a simple message OR vice verse original/creative message should be followed by a simple image. Create a visual scandal to grab attention - use creative images in your design to effortlessly attract eyes to your billboard. Lesson #2: Make a Great BillboardĦ words or fewer - considering drivers are usually on the move when they read billboards, they could not read more than 6 words in 5–10 seconds. No one can create a valuable company and a powerful brand just relying on discounts. Researches show that firms are spending 2 times more money on discounts than the advertising of their products. Companies are trying to increase sales volume by offering some discounts instead of investing in brand and making it more powerful. Put more focus and value on advertising than discounts. 3 Key Lessons from Confessions of an Advertising Man by David Ogilvyĭavid Ogilvy wrote this book to share his very valuable lessons in advertising, copywriting and branding.

Confessions of an advertising man